GALWAY, Ireland–PortoMedia is probably the only start-up in the world inspired by the movie Carlito’s Way.

Company founder Chris Armstrong explains: Four years ago, he set out to his local DVD store to rent a movie. First, he stopped at the ATM to get cash. The store didn’t have Twelve Angry Men, the movie Armstrong wanted. He settled for Carlito’s Way instead. He then waited in line, paid for his rental, and returned to his car.

Then he remembered another movie, Gone in Sixty Seconds, the title of which got him wondering why the process of renting movies, from start to finish, can take so long.

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